More than three out of four patients search online for a health practitioner before booking an appointment. To make sure they find you, it’s critical for your website to show high in search engine rankings, preferably on the first page of their search. A properly executed SEO (search engine optimization) campaign will make this goal a reality.
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SEO utilizes strategic keyword targeting, content creation and link earning strategies such as guest posting to help you stay on top of your competition. Remember it is not about what you have to say it is about what Keywords your customers and target customers are using to search for you! Keep in mind that having high quality content matters just as much as quantity where health care SEO marketing is concerned. Consistently publishing useful, relevant and accurate information will build trust in your practice over time.
When people start searching for information on a specific health issue, it often indicates they are ready to take action on it. Get them to choose you over the competition by targeting specific keywords with a pay-per-click (PPC) ad campaign on Google AdWords. This is an excellent tactic to use to attract new patients, especially for specialty health care services or seasonal issues such as allergies. PPC also gives you a lot of control over the amount of traffic you receive, and can be scaled up very quickly when you need a revenue boost.
We will help you capitalize on this telehealth tsunami and keep pace with the growing telehealth community.