Search Engine Marketing

SEO, (Search Engine Optimization), is a form of digital marketing that involves optimizing a website to acquire more website visitors through organic search. When done correctly, SEO improves a website’s search visibility, increases website traffic/visitors, and improves the quality and relevancy of website traffic. All of these changes result in new business, as well as lowering the cost per conversion (cost per lead). The results achieved through SEO typically continue yielding traffic for an extended length of time. 

SEO allows you to use links, content, keywords and other strategies to ensure your website is one of the first people see when they search for the services you offer. Some of the important issues to consider while developing an SEO strategy include:

• Creating new on-site content to improve rankings for pages associated with your targeted keywords.

• Creating and marketing content off-site, to online publishers with high authority and relevance.

• Continual monitoring of your website to ensure nothing has broken to impede Google’s ability to crawl the site.

• Avoid technical shortcomings such as broken links, duplicate content and improperly set up page redirects.

PPC, or Pay-Per-Click, is a powerful marketing model that enables businesses to drive highly-targeted traffic to their website using pay-per-click style campaigns.  In addition to the organic reach you receive through SEO, you can market your professional services through paid online ads. PPC (pay per click) is a type of advertisement that allows you to place ads on search engines, paying only when someone clicks your ad. 

These ads target specific keywords, which means you are able to ensure they are seen by people searching for exactly what you have to offer.  PPC campaigns can be highly effective through leveraging the extensive targeting capabilities. Some of the unique attributes that you can target through pay-per-click include: 

• Keywords & Searchterms - Using exact, phrase, and broad match search modifiers.

• Geographic locations - By zip code, city, state, county, radius, or any combination of these parameters.

• Devices - By mobile, desktop, and tablets. You can adjust your bids by device or bid exclusively on ones.

• Demographics - Including gender, age, parental status, and more.

•  Placements, user interests, and many other audience-targeting criteria